May 7, 2021
5 min read
We started our journey in creating our UX principles by first outlining why we needed them. Our UX principles help in three key areas:
This included surveying designers, engineers, and PMs to better understand what should we be optimizing for in our UX principles, what’s the most ideal / least ideal UX we provide today, and which proposed UX principles will help guide decision making. We then workshopped the top five proposed principles to better understand how each one could help guide decision making.
During this process we asked ourselves the following questions to help keep us grounded in coming up with the right principles:
UX design principles help teams establish the grounding values for the products they are building. As we are constantly growing and adapting, these principles will help us make intelligent and thoughtful decisions throughout the product development process.
- Lily Samimi, Design Manager
Many have questioned whether or not the restaurant industry will survive the pressures of the pandemic. The objective of this page is to provide restaurant owners and relevant stakeholders with a transparent and insightful view of where the industry as a whole is headed.
We all dream of a future state in which we can dine at our favorite restaurants, mask-free and without social distancing. However, in order to stay afloat, OpenTable restaurants needed to pivot their operations to identify alternate revenue options beyond reservations. Being a friend means equipping our restaurant partners with opportunities and resources to make it through tough times, such as:
A host is balancing many demands at once—seating diners, answering the phone, and observing the status of tables, amongst other tasks. Oftentimes, they need to be able to find diners and reservations quickly so they can move on to the next task. This quick guest search feature helps them find and make reservations without delays.
Many of our reservations are created via walk-ins or over the phone. Now, diners can quickly modify their offline reservations and see their reservation details via a text link provided by OpenTable. We respect our restaurant partners by freeing up their time.
With the rollout of new experiences features, the design team had to ensure that restaurant needs as a business were meeting diner expectations. This meant that they needed to collaborate, understand, and ultimately connect the two user journeys together.
Photos are critical for decision-making when it comes to choosing a restaurant. In order to improve our photos, our team had to come up with a self-serve solution that ensured restaurants and their profile pages were enticing and accurate.
The diner design team brought their knowledge about consumers and embedded themselves into the restaurant-facing product in order to solve this problem. This crossover ultimately created a better user experience for both sides of our marketplace.
Similar to how a restaurant manager would communicate their set of values to staff, these UX principles are meant to achieve similar goals. It really is about mindful expectation setting in our product development process.
- Briana Lee, Senior Product Designer
Like with anything we design at OpenTable, these principles are not set in stone. We frequently collect data from our teams on how they are using these principles, and we’ll iterate on them every 1-2 years to improve their efficacy over time.
We're a global team of designers, content strategists and leaders. We love helping diners experience the world through dining and helping restaurateurs run thriving businesses.
